The forums are geared towards two groups of individuals. The first is the site owner(s). If you are working on your own website and have questions that you need answered when it comes to designing your website – you can get the answers in the forums. All facets of the design process will be discussed ranging from simple HTML design to advanced programming. In between you can find help on graphic design, search engine optimization, and more. We are happy to help those who have decided to tackle their own website, and we hope to be of help to any and all.
The second group is the web designer. There are numerous designers who work on equine related websites that doing wonderful work and we want to learn from you. We also want to lend our knowledge to you on any topics that you need help with. If you are a web designer you know that there is plenty to have in building state of the art websites. Some of us have better skills in one area as opposed to others. We can all lend a hand to help each other so that all horse websites in the future look the best they can.
We hope you share in our passion and mission of marketing the horse on the world wide web. If we can be of help to you please let us know by posting in one of the forums. We will try our best to answer all questions so that your horse website is top knotch.
Enjoy!
Rob
]]>The first of the resources we are making available is a listing of web designers that cater to the horse industry. You might think this category is a little off the wall for us to be publishing. Why would a web designer and his company develop a resource guide that gives free publicity to other designers in the horse industry? The answer is simple. Not everyone is going to want to use SEMS Design services, and there will be times when SEMS Design might not be able to meet your deadline for the creation of your project. At the same time, there is some confusion about what a web designer is. There are some designers out there that have the whole package; graphical design skills, programming skills, search engine optimization skills, etc. Then there are those that only have one or two of the skills and your project needs one of the skills that are missing from your current designer. We will list the skills we think these designers have to help you to make the best decisions in picking your designer(s). These listings are in no particular order. They are from the first 2 pages of Google with the search phrase “horse website design”.
Pros: We really like the work this company does. All of their websites look original and have great appeal. The websites we looked at showed they take the time to learn the background of their customer and they work to blend a template in with the look of the customer’s identity.
Cons: Looking at a couple of the sites they created we took notice that they could implement a little more search engine optimization tools, but nothing major. By far one of the best design companies for the horse industry.
Pros: Their website could you some help but that is not the focus. I think they do a fine job of given the websites they create a fashionable look with a different look then the other sites they create.
Cons: Some of the websites they have created a behind the times in valid code and some break the rules all together. I looked at some of the sites and did not see any search engine optimization on any of the pages. This simply could be due to the fact that they require clients to pay for this. Not for sure.
Cons: The only thing I can say is that I was on a big high when I went to the website and then was let down a bit going to the sites in the portfolio. This is not a bad thing, just something I noticed that I felt going from the design site to the client sites. I really did not see any extra integration of interactive scripts on the client sites.
Cons: It would not be right if I did not mention something here, so the con is that we wanted that domain name.
Pros: They must do some good work, or marketing, because they have a good list of clients in their portfolio.
Cons: It looks, to me, that they could start to catch up with the current changes in valid coding practices of websites.
Pros: For the sites they have built, the design does have some nice graphical design principles behind it.
Cons: For the sites that were looked at, they used some bad design principles for web design. First, the whole design must have been created in a graphics program and then sliced. This includes the text, which means that there is no text for the search engines to pick up. Then a real no-no, they used text with a same font color as the background color, trying to fool the search engine robots. This is a HUGE penalty for the website. Get rid of these 2 practices and I would say they do a good job.
Cons: Most of the sites look like they had been built off of templates you can buy from template selling websites. Did not see much use of search engine optimization on the client sites. Using new valid web code was not found nor was any new age scripting techniques.
Pros: I don’t care for the site they have, but LOVE their work. They, he/she, look to not only know design, but they also know programming. That is what you call a complete package. I get happy when I find someone who can put some juice behind the pretty look. Love their work and give the 5 thumbs up on it all.
Cons: Don’t like their site.
Pros: Why did I put none for services? Try to go to their site, but make sure you have anti-virus software because they try to hit you with a virus. So because of that I suggest you stay away from this site and block it from any of your searches.
Cons: If they do try to get business, I don’t know how much they can get when they throw a virus at you.
Pros: I have to say even on the worst of sites for web designers, the sites I can get to, there is a positive. They are trying to built sites that will help promote, kinda.
Cons: The work looks like that of a 5th grader. Not much for your money, even if you are spending $1. Money is money.
Pros: Sheri Gordon has a beautiful eye for horses and her painting are AWESOME. What a gift to have that and then be able to put it into web design. Great work.
Cons: Looked at a couple of her sites and the only thing I noticed was that some of her coding was against validation standards. Nothing that would hurt a site that much, but it is always better to be safe then sorry.
Pros: I am a little confused by this company. The header and title of the page says White Horse Web, but I do not see anything in the portfolio or in the rotating pictures on the front page that are horse related?
Cons: From the couple of websites we checked there is no search engine optimization and all the site is a photoshop image sliced. Not good coding practices.
Cons: They could catch up with the times in their coding practices and the use of newer technology that would help websites run faster and efficiently.
Pros: From a general glance of their sites they look pretty and they have a general design principle behind them.
Cons: I could not find enough horse related designs to tell you if they have what it takes to market the horse on the world wide web to the best.
Pros: The general appearance of the website templates do look good. It looks like there is a general SEO tactic used for the sites.
Cons: The downfall of the pros is that there is no blending of what goes inside the templates that makes the site really stand out. And the SEO tactic is generic which means it is not customized for each individual site.
Pros: Build some of the hottest websites I have seen. The designer there really finds a way to blend in the identity of the client with the creation of the website.
Cons: Very little, if any, search engine optimization is used, and no new technology on the sites, They are all static.
Summary
For the most part these are the sites I would tell you to visit if you do not have any use for our services or you are in need of a particular design. I added the Curly site for your protection when browsing. I really do not feel the need to prioritize these sites, just know that they where the only sites I found worthy of actually looking at, giving my opinion, and looking at some of their client sites. Any other of the design sites, that I found, I would tell you not even waste your money, because if you did spend $1, consider it wasted.
This list is not about fair or about getting more exposure for one person/company over another. It is about the mission: expanding and improving the identity of the horse on the world wide web.
]]>Have you ever taken the time to see how much you have spent on ink and paper making brochures? How about the time you have had to spend making the brochure? Did you know that with server side scripting you can have your brochures created for you. This takes away from the time you would use to make the brochure. Once the server has created the brochure, a person could then request the brochure in PDF format that they could download. Once they have the brochure on their computer they can then print it out, using their ink and their paper. This process alone has saved you time and money that you can then use in other areas of marketing. We can also take it a step further by having a database set up so that when someone requests the brochure there is an entry put into the database to count the download. This can keep track of how many times your brochure has been downloaded. Much easier then keeping track of how many times someone has picked up your brochure at a horse show or an expo. This can also help in targeting a specific audience as you will know only those who have an interest will download your brochure.
What are some possible uses for a brochure on your website? Let’s look at some.
a) Stallion brochure – For our example we our going to go with the fact that you do not have time or money to spend on making a stallion card. If you are not familiar with a stallion card, it is double sided and on one the front side is the picture of the horse and on the back side is the pedigree with some information and contact information. We could put all of the information into a database so that the stallion card is created automatically when someone requests the download. Then using some dynamic PDF coding we can have the PDF stallion card created dynamically without having to do anything. Just to expand our creativeness, let’s say someone wants to print the stallion card and have a fantasy pedigree on the back. They simply would fill in the dam information of the pedigree and the stallion card would not be unique to what is of interest to them.
b) Sales Flyer – This concept would pretty much be the same as the stallion brochure with a couple extra twists involved. Their is the possibility that you have multiple sale horses available. We can set up a database to handle all of the information for each horse including photo, horse information, pedigree, show results, history, etc. Since all of the information is in a database, each horse will now have an unique id associated with them. This will help when you have a list of horses for sale on your site. When someone finds a horse of interest and they want to click on the link to download the flyer, the unique id will be added to the link and the PDF that will appear will be for that horse. So all we have to do is create a template that would be for your flyer and the rest will be inserted for us.
We can even stretch this out so that a visitor can download a pdf that is created that lists all of the horses for sale with a short description of each one with the price tag and contact information.
Having a contact form on your website can be helpful in saving both time and money. If your site has a form that a visitor can fill in to send you a message, this can save you time and money. How will it save you time? It is a helpful way in screening requests so that you can decide who is important to contact by phone, or who can be answered by simply replying to the contact form via reply mail. How can it save you money? If you get requests from out of town, or out of your country, and the request is not an important issue, you can reply via email. This can help you to cut down on long distance phone costs
I can’t say this falls to heavily in either the saving costs or saving time category, but it can be of use to you when it comes to ease of use. Having a Google Map of your location on your website allows a visitor to find out exactly where you are located. If it is someone who you have invited to your place, you can send them to your website to get exact directions to your place. Google Maps is very highly configurable, even to the point to where someone can find out where all the traffic lights are and how heavy traffic is. If you are an equine professional this can help in cutting down office time that I am sure you do not have time for.
This is the technical term used, but you can call it what you will. I am sure you find a lot of time you are answering questions over and over. Having a knowledge base on your website will allow you to have defined questions and answers that can be answered for someone who goes to your website. This is not only helpful for professionals but also for farms. You might save a non important phone call from someone if they can find the answers on your website. A well built knowledge base will allow you to enter questions and answers into text fields and the program will create everything else for you.
So long for the days of having to send out newsletters by mail. You want to talk about spending money, look at what you have to pay for ink, paper, envelopes, and postage these days. Having a newsletter system on your server will allow you to send personalized newsletters to members email boxes whenever you want. And the program will do all of the work for you. We have set some newsletters up for as little as $100, and one of them has 2500 members they send to.
I have talked about this in other articles, but it is so helpful. Having a way for visitors to refer your website to their friends is powerful. It is very easy for them to do. They simply fill in their name and email, along with their friends name and email, and done. Behind the scenes there is already a pre-made message that is ready to be delivered. The email not only will refer the friend to your website, it will also give a brief summary about you. Easy and free marketing.
Using your website as your secretary can be a huge benefit when it comes to saving time and money. Before websites you, or your office secretary, had to put together forms for a prospective client, put it in a package, mail it, and then wait a couple days for it to be received. Not any more. Having any and all of your important forms on your site will cut down on those costs. For professionals it will cut down on sending out new client forms, and for farms, it can be an easy way to get out contracts. These are only a few examples of forms.
As you can see from the list above, the website is now your new secretary. For most people, if you don’t get screwed, it can be your cheapest. Using your website as a tool for communication can save you money and time. This can help those who are trying to cut costs or those that are trying to save time. This is always something you should be striving for, as there are always others areas that could use your attention.
This is only a small scale of what a website can do for you. I suggest you take a look around and see what others are doing on their site to help them. You should always strive to have your website up to date with not only content, but with the newest technology and newest trends.
Rob
]]>Steps for URL Rewriting
How easy it is to set up making memorable links will be determined by the software that is running on your server. Some web hosting companies offer you a control panel that will give you access to your .htaccess file and URL rewriting. We do offer this in our control panel so that you can easily handle doing something like this without having to do the following hard coding.
Step 1: Alter your .htaccess file
If there is already a .htaccess file on your server you should be able to find it in your root folder. If you do not find it you can open a text editor to create the file. Once you have your .htaccess file open you will want to add the following code:
RewriteEngine On # Turn on the rewriting engine<code> RewriteRule ^johnny/?$ johnny_be_good.php [NC,L] # Handle the request for Johnny </code>
Here is the explanation of what has just been entered.
Now you can save the file as .htaccess. If you are using a text editor make sure you save as “All Files” and not “.txt”. Then you can upload the file to your root folder.
Now you can open your pages and change your links to www.meadowhorsefarm.com/johnny. If you are doing offline advertising you can simply use the same URL, www.meadowhorsefarm.com/johhny for example, to help make your link memorable.
Please note that the .htaccess file is very sensitive as is URL rewriting. If you are unsure about these steps you can check out Apache URL Rewriting Guide.
If you can get the hang of rewriting you will start to get creative in the way you link to your pages. This will help with making your links attractive in online and offline marketing, and help in search engine optimization. For example, let’s say we have the same website, www.meadowhorsefarm.com. We also have a folder for salehorses and a page for Johnny Be Good. Keeping search engine optimization in mind you can create a rewriting rule that would change www.meadowhorsefarm.com/salehorses/johnny_be_good.php to www.meadhorsefarm.com/western-pleasure-sale-horse/johnny/. Seeing that search engines have a high criteria on picking up keywords in the URL, this would help if Johnny Be Good is a western pleasure sale horse.
The above example is a basic example. There are other ways to create patterns for more dynamic websites. You can go as high as your imagination will take you. You can even go to the point to where the link will read www.meadowhorsefarm.com/horses-for-sale/quarter-horse/western-pleasure-sale-horse/johnny/. You can see from this link that there are numerous keywords that have been added to the URL. Great for search engine spiders that come to your site.
There are millions of ways to improve your links and your search engine optimization with URL rewriting, and all it takes is some practice and a good imagination. Please note one more time that you have to be careful with the rewriting of the links and the .htaccess file. Any incorrect code will result in fatal errors.
If you would like more information on this please let me know. I can give you some tips by email, with the discussion below, or you can hire me to re-do your website and the way the links are shown. Have fun and I hope this is helpful in your online and offline marketing.
Rob
]]>If you have any questions feel free to contact us for help.
Download: Website Strategy Guide
]]>1) Home Page
The home page of a veterinarian website should have the same rules that go with any website that is created. The importance of the website home page is that a visitor to the site should:
2) Sub Pages
a) Services
It is important for any company that is services based to show off the services that are offered. As a matter of fact, if you are mainly a service based company, you need to make sure these are major sub pages. This means that they are added somewhere in your template as a way to get people to take a look at the services you offer. When presenting your services you should think about the following:
b) Forms
A great use for a website is how it can handle some of your office work for you. Having the ability to download forms from your website can save a client/new client some time when they come to your clinic. This also can save you on some small paper expenses.
c) Documents
Putting the documents of your services and pricing can give people all the information they need before they have to contact you to ask you these questions.
d) Seminars
If your clinic holds seminars, this could be a very valuable page to have. The seminar could list your seminars with links to sub pages to more information about each seminar. Then the sub page for the seminar could tell all of the details of the seminar, forms to sign up, credit card processing for someone to pay, maps for directions, etc..
e) Contact Page
Having a contact page is important for any website. Having a contact page with mailing address, staff e-mail’s, a quick contact form, a map that gives driving instructions is VERY helpful.
3) Interactive Tools
Adding interactivity to your website can be helpful to your clinic and your clients/visitors. Adding interactive tools that do all the work for you is extremely helpful. Here are some possible tools to add to the site:
There are other tools that can be added, it all varies from site to site.
If you are going to build a website for your business, I hope you can keep one thing in mind: Have it done right. There is no point in having a sloppy website built because it only cost a couple hundred dollars. This will come back to be a waste of time and money over the long run. Plan a well thought out website with someone who can meet your needs and be a valuable resource to your business success online.
Each website will be different in the tastes of the site and the needs. The goal of YOUR site is to make sure that it can meet all of your needs and goals, and be a valuable assest to your growing success. Keep in mind also that is should be helpful to those who visit the site and for each of your clients.
Rob
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]]>Below are a few ways you can try to prevent stealing of your images on your website. There are other ways that are more advanced, and if you want to find out more about these ways you can contact me and we will discuss them.
Hotlink protection is direct linking to an image, video, etc. This is when someone uses code in their web page that links directly to your image on your server. Not only is this stealing your image, it is also stealing your bandwidth. I have decided I will not show examples of any of these image stealing ways as it could encourage someone to take the example and use it. Just know that your web host, control panel, or designer that is hosting your site should be able to tell you if anything on your site is being hotlinked to.
In order to prevent hotlinking, you need to add or update your .htaccess file. If you do not know how to create an .htaccess file you can do a search on Google and find out more. Here is code to add to your .htaccess file to prevent hotlinking to your image files:
RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?yourdomain.com [NC]
RewriteRule \.(jpg|jpeg|png|gif)$ - [NC,F,L]In the code above just change yourdomain.com to your domain name.
In my mind, flash is the way to go to prevent image theft. This is not a full blown prevention tool, but it is a better way to prevent the common visitor from deciding to take your image. In order to use flash to manage your images you will need Adobe Flash program to create the flash file to store your image(s). If you do not have this program you can search around the internet for pre-made templates that you can integrate into your website. Using flash will prevent hotlinking to a specific image, stop someone from saving the image to their computer, and can help in the display of your image.
Watermarks are tough to go against when it comes to the protection of a photograph on the internet. There are 2 sides of the coin though. One side is that it helps in the protection of the photo and the other side is that it takes away from the beauty of the photo. That is not what we are going to discuss right now. We are going to talk about how to watermark if you decide to take this approach.
There are 2 ways to watermark a photo. The first way is to do it manually to each photo you add to the internet. This is not difficult to do if you have a small collection of photo’s to put on the net. Simply use any image editing program to add a layer on top of the photo somewhere that will copyright the photo so that anyone who see it will know who it belongs to. Depending on your editing program and your skills in using it will depend on how fancy the watermark is. If you are a photoshop user you can create an action that will add this easily to any photo you desire.
The second way is to have a program that adds a watermark to any photo you put on the internet. Some programs can watermark and photo in a particular folder, some watermark any photo you add through a control panel that is set up on your server. If this is something you have an interest in you can contact me and discuss what you are wanting to accomplish and we will see if we can work together to get it done.
This little trick is a good one that really makes the work hard for the thief. Again, if someone wants your image they will find a way to get it. But this trick just adds extra time to the process to the beginner thief.
What you do is create a table or div that is the same size as your image. With the use of CSS you can make the image the background. To make it harder for the thief, put the CSS file as an external file so they have to go searching further. Then inside the table or div you can add a transparent gif and give it the same size as your image. Not giving it the same size will prevent the full image from showing. By doing this, when somone goes to download the picture to their computer, they will be confused when they go to open it up and they see a blank image.
Not a full proof trick, as none of them are, but this makes the work harder for anyone trying to take your image.
I am adding this because I mentioned I would show some ways to prevent stealing of images. This is the least of the ways when it comes to security. It is the least because it is very easy to get around this trick. Just thought I would add it so that you could search for more information if you find it to be a way you want to try.
If it is your goal that nobody, I mean nobody, takes your image/photo online, the best method for this is not to put it on the internet. Right now there is not a full proof way of preventing this. You can hire a programmer who can try to eliminate some of the ways someone can take your rights, but make sure you do not put to much into this project when it comes to money because it still will not help.
The above mentioned ways of prevention can help to decrease the possibility of a image being jacked from you. If one of them turns on a light bulb in your head, research it more and find out if it is the right way for you. If not, go searching around for image theft prevention tools. Google is a great resource that will broaden your mind.
Hope this is of some help to you today in your internet education.
Rob
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]]>If you are posting your horse for sale on classified ad websites you will want to make sure that your title is very captivating. With the amount of horse being offered online in these horse classified ads websites, your horse can easily get overlooked if you give them no reason to look at your horse. Most of the websites list the horses for sale with a thumbnail and a title that links to the information about the horse. With a poorly written title, your horse will get passed by everytime. Take a look at this title for a horse for sale:
First off, I do not know what Beutiful means? You have to watch your spelling in your title. Second, this does not captivate me to look any further into buying your horse. I am sure I could have waited till I was in the specific page to find out the name of the horse. I also am not sure I needed the horse telling me hello. Now, here is what I consider to be a quality title for a horse for sale:
To me, this is telling me a little about the horse I will be looking at. It is telling me that it is a buckskin, must be ready for something and is being sold to a good home. This helps to summarize the horse and weed out viewers that do not have any interest in looking at this horse. Obviously an olympic type trainer is not looking for a horse that is ready for a good home. But we do know that a family is looking. So we want to try to get families that are looking for a ready made home horse to purchase.
Giving a potential horse buyer a good visual of your horse is so important. Use of bad quality taken pictures will hinder any chance you have a selling a horse online. If your photo is not clear and does not show the full quality of your horse, take a new photo. Taking a photo of your horse with your cell phone just shows how much you really want to sell your horse.
Try to keep the area where you are taking the photo as clean as possible. Do not take the photo with a barn halter on. That does no justice to your horse. Taking the photo with other horses around does not do any good. This only takes the eye away from your horse. This also can be in the way of showing your horse to the viewer.
Give your horse and bath and show that you are really trying to sell your horse. If you do not put the time into bathing your horse, brushing your horse, and more, you are not giving yourself any better of a chance in the sales process.
Most all of your classified ad websites offer you the chance to add a pedigree. Take the time to fill this in as much as possible. Not doing this only puts you on the phone longer with someone requesting more information. Worse then that, it ruins a potential lead when they find out that the pedigree is not what they are looking for. If you, or your web designer, add a pedigree to your website, add as much information as you can for each of the horses listed in the pedigree.
Any part of your presentation should be very open and honest, especially with the disciplines. Seeing a list of disciplines for a horse like the following does not help me out much:
If I was to see a horse listed with these disciplines and read that the horse could do all of these at a higher end level, I would be expecting a major price tag on this horse. Do not confuse the potential horse buyer with a listing of disciplines that most horse can not accomplish. I am not saying that a horse is not capable of doing all of this, I am saying that if a horse does all of this, that horse will not be on the internet being sold. On top of that, the horse will be on the internet being sold for $6500, which leads to the next section.
Most of us love a good fictional story, but not when it comes to buying a horse. Using a description that goes beyond the scope of what the horse really is can damage any thoughts you have of selling your horse on the internet. The description is a great place to give background information about the horse that will save you time from having to answer when the person contacts you in person. Listing a history of the horse, show records, medical records training records, etc. can really be helpful in getting someone to have all of the facts about the horse. Listing a description that was used for the title and disciplines above, here is what it read:
HAVE TEAMED-UP TOGETHER TO OFFER THIS GREAT HORSE TO ALL OF OUR DISCRETE AND MOST PARTICULAR CUSTOMERS, HE’S A KEEPER IN EVERYWAY, AND IS AS GOOD AS THEY COME *
***** 30 DAY MONEY BACK GAURANTEE !!! *****
*** CHECK OUT THIS GUY HE’S “FANTASTIC”***
SUPER NICE 4 YEAR OLD GELDING, THAT IS BROKE AND TRAINED BY THE BEST. HE DOES “EVERYTHING” LIKE ONE IS SUPPOSSED TO DO AND MORE! HE IS STUNNING TO LOOK AT, AND TO RIDE. HE BEHAVES LIKE YOU WANT ONE TO, AND HE IS AN EXPERT IN THE CROSS TIES. LOADS AND TRAILERS LIKE AN OLD PRO, AND BESIDES ALL THIS, HE IS AS LOVING AND FRIENDLY AS YOU COULD ASK FOR.
*** WE ARE “PROUD” TO OFFER HIM FOR SALE WITH A 30 DAY MONEY BACK GAURENTEE, SELLER WILL FURNISH COGGINS AND HEALTH PAPERS, BUYER IS TO FURNISH TRANSPORTATION, THERE IS A 10 PERCENT RESTOCKING FEE IF HORSE IS RETURNED. AS ALWAYS “HAPPY TRAILS”
Lets look at how this does not make much sense.
First, this is being offered to popular customers.
Are they saying that anyone who goes to a website offering horses for sale is there customers?
Second, a 30 day money back guarantee and a re-stocking fee.
When you buy this horse make sure you also buy a computer that you can also re-stock. I am not for sure if re-stocking is something that is done with horses. That is as far as I will go with this statement.
Third, read this description and tell me if this type of horse is sold on the internet? Answer, NO. This type of horse is sold before there is even a chance to consider putting it on the internet.
Enough of that description. When putting together a description, be honest stating the good and the bad. Use this as a place to tell a history of the horse. Stay far away from a fiction story like this or you will be throw into a class that other frauds are in that try to take your money with online scams.
Having a realistic price tag can only be accomplish by the quality of the horse and the presentation used. I have seen plenty of horse sold for price tags way beyond what the market calls for, but because the way the horse was presented, the sale was made possible. Staying with the example title, description, and disciplines used above, here is the price tag: $6750.00. After reading the description and seeing what disciplines the horse does, I would be going along the lines of $50,000 and above. Then I get let down with a price tag of $6750. I am not telling you to raise the roof on your horse price, I am telling you to keep it in line with the way you present your horse. When I read this description and saw the rest of the information I was thinking major price tag. Then I see that price. My first thought was that the person is lying to me or that it is a scam. Stay away from this or the rest of the potential buyers will be thinking along the lines I was.
The presentation of your horse on the internet is very important in how far the potential buyer goes into signing a check. One thing you can be guaranteed: They won’t do it from seeing a horse online alone. The internet is a new avenue for researching horses for sale. All it is, and should be used for, is a means of getting a potential buyer to contact you and request more information. The presentation and how you tell the story of the horse will determine if that request is ever made.
There are other factors in presenting a sales horse online, both visually and psychology, that is not talked about here. Take what I have offered here and use it, blend it, mash it, throw it away, however you see fit. Just keep in mind that the quality of your horse alone will not sell your horse. Just because you have a great horse and you put it online does not mean your horse will be wanted by everyone, if anyone. Present the horse the best you can, with the greatest of presentations, and you will increase your chances of someone becoming interested in your horse.
Mash it over.
God Bless,
Rob