One of the biggest mistakes that happens so often when it comes to web design is that a website is built from the eyes and mind of the owner of the website. Every thing- color, photos, text placement – is the vision of the owner. Sometimes this is the fault of the owner, sometimes it is the fault of the web designer. You can’t always blame the web designer as he/she just wants to get paid. But the problem here is that the websites has to, and I say this again, has to, be built with the idea of who your audience is. Having a clear visual of who this audience is will allow your website to help you achieve the goals you have for your sight. Oh year, I forgot, you also need goals.

Goals are the backbone of the success of any project. Without having the goals in place you will always be frustrated with your website. Even if you have a clear definition of who your audience is you will not be happy with your website. Why is this? It is because there is no measure of the success without having the goals in place. Let’s say you have the targeted audience pinned down, now what? Well you need to make sure you know what you want to happen when this audience comes to your website. And once they come and they do as you hope they will, you need to have a way of telling if they have reached what you have set out to be the goal.  Taken the old approach that has been used in marketing will allow you to handle all of this before you even start to design your website, on your own or with your webmaster. This is the AIDA approach. Let’s talk about this.

A = Attention

The first goal  you should have with your website, as far as the design and placement of objects, is that it should grab the audience attention. Having the targeted audience in place will allow you to put objects in the right places to try to grab this attention. For example, if your main goal is to sell more breedings to a stallion you have, yet it takes a visitor 30 seconds to find information about this stud, more likely than not they will be gone. This stallion should be visible and stand our more than any other object in your design. Same can go for your sale horses. If you have a goal of your website being an avenue to potential buyers, your sale horses should stick out like a sore thumb to grab the attention of those visiting your website. Now that we have their attention, what do we do next……

I = Interest

We get them interested. How is this possible? You need to have some good copy, that is captivating and easy to spot, that will make their eyes go right to this object. When I say you need good copy, I am saying you need to have some type of headline that is easy and quick to read and right to the point. Why should it be easy to read? Because it will lead to the next step…..

D= Desire

If you really want to grab potential customers/clients, you need to put a desire in them to want what you are offering. This can’t be done in any boring fashion. This needs to be done with captivating objects, whether it is with images and/or text, this needs to grab them and pull them in. The desire we are usually looking for is for the visitor to want to go further into the website to find out more. This is part of the goal you have set. And with good analytic software you can easily set up analytics to find out if you are getting the desire you want the visitors to have. Which in turn will lead to the last step….

A = Action

If you have your visitors this far to your website you are doing good. If there is a desire to learn more about what you are offering you have a good chance at leading the visitor to action. And this is the result you want from the goals you have set. What would the action be? Most likely it would be someone communicating with you to find out more about your stallion or your sale horse. This communication is what you can expect to get from your website. I would recommend not making goals that your website will sell the horse for you, but it will be an avenue to lead people to you that will then give you the door open to make the sale.

In summary, the most important tip I can give you today is that you must do the important planning before you even start to think about the design and look and feel of your website. Once you have done this you can then start to create the look of your website that will produce the goals you have set forth in the beginning and in return get the communication and actions you hope for from your visitors.

Take this and run with it.

Steps for URL Rewriting

How easy it is to set up making memorable links will be determined by the software that is running on your server. Some web hosting companies offer you a control panel that will give you access to your .htaccess file and URL rewriting. We do offer this in our control panel so that you can easily handle doing something like this without having to do the following hard coding.

Step 1: Alter your .htaccess file

If there is already a .htaccess file on your server you should be able to find it in your root folder. If you do not find it you can open a text editor to create the file. Once you have your .htaccess file open you will want to add the following code:

RewriteEngine On    # Turn on the rewriting engine<code>
RewriteRule    ^johnny/?$ johnny_be_good.php    [NC,L]    # Handle the request for Johnny
</code>

Here is the explanation of what has just been entered.

• RewriteRule – Tells Apache that this like refers to a single RewriteRule.
• ^/johnny/?$ – The “pattern”. The server will check the URL of every request to the site to see if this pattern matches. If it does, then Apache will swap the URL of the request for the “substitution” section that follows.
• johnny_be_good.php – The “substitution”. If the pattern above matches the request, Apache uses this URL instead of the requested URL.
• [NC,L] – “Flags”, that tell Apache how to apply the rule. In this case, we’re using two flags. “NC”, tells Apache that this rule should be case-insensitive, and “L” tells Apache not to process any more rules if this one is used.
• # Handle the request for Johnny – Comment explaining what the rule does (optional but recommended)

Now you can save the file as .htaccess. If you are using a text editor make sure you save as “All Files” and not “.txt”. Then you can upload the file to your root folder.

Now you can open your pages and change your links to www.meadowhorsefarm.com/johnny. If you are doing offline advertising you can simply use the same URL, www.meadowhorsefarm.com/johhny for example, to help make your link memorable.

Please note that the .htaccess file is very sensitive as is URL rewriting. If you are unsure about these steps you can check out Apache URL Rewriting Guide.

If you can get the hang of rewriting you will start to get creative in the way you link to your pages. This will help with making your links attractive in online and offline marketing, and help in search engine optimization. For example, let’s say we have the same website, www.meadowhorsefarm.com. We also have a folder for salehorses and a page for Johnny Be Good. Keeping search engine optimization in mind you can create a rewriting rule that would change www.meadowhorsefarm.com/salehorses/johnny_be_good.php to www.meadhorsefarm.com/western-pleasure-sale-horse/johnny/. Seeing that search engines have a high criteria on picking up keywords in the URL, this would help if Johnny Be Good is a western pleasure sale horse.

The above example is a basic example. There are other ways to create patterns for more dynamic websites. You can go as high as your imagination will take you. You can even go to the point to where the link will read www.meadowhorsefarm.com/horses-for-sale/quarter-horse/western-pleasure-sale-horse/johnny/. You can see from this link that there are numerous keywords that have been added to the URL. Great for search engine spiders that come to your site.

There are millions of ways to improve your links and your search engine optimization with URL rewriting, and all it takes is some practice and a good imagination. Please note one more time that you have to be careful with the rewriting of the links and the .htaccess file. Any incorrect code will result in fatal errors.

If you would like more information on this please let me know. I can give you some tips by email, with the discussion below, or you can hire me to re-do your website and the way the links are shown. Have fun and I hope this is helpful in your online and offline marketing.

Rob

With the ever increasing complexity of the web environment and the proliferation of web programs, services, and designers, how can a small business create a web presence that achieves its desired goals without breaking the bank? In the face of numerous options and potential costs, many small business owners are considering building their websites in-house rather than hiring the services of a web design professional.

The Importance of a Quality Website
Ten years ago, typical small business websites often consisted of nothing more than the
following basics:

1. a few simple HTML pages
2. some frames or tables
3. a couple images
4. static text
5. an occasional link

A person did not have to know much about coding or have any significant design sensibility to create a simple and relatively effective website. However, as web technology has evolved, expectations have changed and grown; a basic one-page site isn’t enough to maintain an adequate web presence or garner new clients anymore.

Internet users are more sophisticated than in the past – they want to see flashy,
engaging elements, but they want meaningful content too. In a nutshell, they want to be engaged by the websites they visit. If a site is boring or bland, it can seem unprofessional. A business website must evoke a feeling of quality while being appropriate for its intended audience.

Successful websites accommodate these changes in overall expectations, as well as the specific needs of the customers it will serve. Determining the target customer base is part of designing a quality website, and evaluating the needs of potential clients can contribute significantly to determining the make-up of the target market and what that market will expect.

Evaluating Potential Clients’ Needs
Before a business owner can decide whether to hire a professional designer or to
employ a DIY plan of attack, it is imperative that he evaluate the needs of the company. By considering a series of targeted questions, the decision maker can better determine whether a DIY approach is feasible or if a professional designer is required.

It might seem like DIY competes with your potential business, but this is not
necessarily the case. You don’t really want every dreamer looking to hang out a shingle as a client. You only want clients who have a solid foundation and the growth potential to work with you for many years to come, so it makes sense to weed out businesses that would be better served by doing it themselves.
By asking potential clients the following questions, you can evaluate their needs and determine whether they are ready to hire your firm or if they would get more bang for their buck from a DIY approach:

1. What do you want and need from your website?
2. Will your website serve an informational purpose with the primary goal being to direct customers to your brick and mortar business?
3. Are you trying to expand your business by tapping into the ecommerce marketplace?
4. Do you want your website to be a destination where people interact with each other online?
5. Do you want to expand the business capacity of your existing website?
6. How much of your business operations do you plan to manage online?
7. Will your site serve a clientele that might have difficulty accessing or using the web?
8. How much time and money have you budgeted for your website?
9. Do you have any design or coding experience?
10. What do you expect from your business and your website in 2, 5, or 10 years?

By reviewing these questions with potential clients, you can help them determine if designing a website is something they can handle on their own or if they should plan to hire a professional (namely, you). If there are additional questions that you think would be valuable for you or your potential clients, don’t hesitate to add them to the list.

You should decide at what point in the decision making process you want to get
involved. Depending on what will best serve your goals and desired approach to
interacting with clients, you can choose any of the following options for how you want to share your evaluation questions with potential customers:

1. Post on your website. This is the least interactive method that requires minimal involvement on your part, but it also means you could convince potential customers they don’t need you before they ever talk to you. You won’t participate in the evaluation and you’ll have little chance of earning their business.
2. Deliver by email. This method requires a moderate level of involvement. It forces the potential client to initiate contact, which gives you an opportunity to get more involved if you feel so inclined.
3. Require an in-person or telephone consultation. This is the most time intensive method, but it ensures that you participate in evaluating the potential client’s needs. This option gives you the best chance of securing the contract if it is a project with which you want to become involved.

Do It Yourself

DIY is becoming a maxim in today’s culture. Of course there are some things that absolutely require the services of a professional, but there is a growing attitude that is embodied by the idea that if I can do it myself and do a pretty good job, why should I pay someone else to do it for me?

In this sense the web services industry is no different from the home improvement industry. People want autonomy, they want to work on their own schedule, and they want to save money. If they think they can achieve similar results as a professional for less money by doing it themselves, they’re likely to make that choice.

The key is to know when the job calls for a professional. For example, while an
unskilled person might be able to hang his own wallpaper to his satisfaction, he is less likely to be able to repair a broken pipe. It works the same for the web. A static, 5-page, HTML site is nothing like a 1000-page, CMS-based e-commerce site with dynamic content. An untrained person might be able to create an adequate site if it is simple in format and intent, but complex and technical sites should be left to the professionals.

Pros and Cons

DIY offers the following positive features:

1. Autonomy: The vision of the business owners can shine through unfettered by outside influences. They don’t have to worry about receiving things they don’t want, and they don’t have to deal with other people thinking they know what is best for the company.
2. Cost: DIY requires little to no monetary outlay other than software products and web hosting charges.
3. Ease: The learning curve to develop a simple, no frills website is relatively small, and numerous tools exist to help ease a beginner into the process. Many free or low cost templates with a good deal of customization are available on the web. Additionally, basic HTML is fairly easy to learn and a variety of free or inexpensive WYSIWYG web authoring programs can be found on the Internet. DIY can be limited by the following potentially negative consequences:
4. Time: There is a time-cost trade off with DIY. It might save some money, but it will require time to complete the project. Business owners should know what their time is worth so they can conduct accurate cost comparisons between DIY and a professional designer.
5. Effort: Basic HTML is relatively easy to learn and use, but websites built using only basic HTML will struggle to compete in today’s marketplace. WYSIWIG editors can be extremely useful, but they are limiting in their overall capabilities, the relatively unattractive code they produce, and the inadequate flexibility they provide for future changes.
6. Appearance: It is difficult for an amateur to build a site that doesn’t look like it was designed by a beginner, but if the company chooses to use a template to circumvent that risk, other problems can arise. Templates tend to look very similar, which can be devastating for a business that needs to stand out from the rest. Additionally, many free hosting and template services require sites to display built-in advertisements that can detract from the professional appearance of the site.
7. Cost: Inexpensive web services often advertise minimal packages with
   limited support. By the time a company subscribes to all the advanced
   services that are necessary, the cost savings has vanished.

The Professional Designer

Professional web designers and developers are people who know their industry,
understand the requirements of the web environment, and are committed to their craft. In short, they are experts. When you market yourself as a professional web designer, you are telling potential customers that you know what you are doing and you will deliver a product that exceeds the quality they could achieve on their own. Hiring a professional brings all the benefits one might expect, but it can have some potential downsides as well.

Pros and Cons

Hiring a professional designer offers the following positive features:

1. Knowledge: Good web designers have extensive knowledge of relevant software, design fundamentals, current trends, and more. This knowledge allows them to recommend solutions that are appropriate for the needs of individual businesses.
2. Efficiency: Professionals are familiar with the products they use and the solutions they provide, so they can produce quality results with much more efficiency than a beginner.
3. Creativity: Part of being a web designer is having the innate creativity to blend form and function in successful ways. The creativity that a professional brings to a website can be the extra ingredient that makes the site stand out above all the rest.
4. Quality: A well-designed website that is built using best practices has much more impact that a mediocre site that might not incorporate certain features that could improve accessibility, functionality, and search engine rankings.
5. Out of Sight, Out of Mind: By hiring a professional, the business owner can relinquish responsibility for the implementation of the project, which frees up time to focus on other projects.
6. Ongoing Support: Building a relationship with a design agency means that continued support is available beyond the completion of the project, which can be a welcome relief for many businesses.
7. Growth Potential: As a business grows, needs and requirements can change. A professional company has the ability to grow with a business, spearheading the evolution of the web presence to match the current state of the business and contribute to its continued growth.

Hiring a professional designer can be limiting due to the following potentially negative consequences:

1. Cost: Professional design services will cost more than a DIY approach – and they should. However, the cost isn’t necessarily any higher once you factor in time value, initial and ongoing expenses, and the potentially higher profitability of the site due to its professional design.
2. Time: Web design firms are often working on multiple projects at the same time, so it can take awhile for the project to be fully completed.
3. Communication Breakdowns: Anytime another person is added to the decision making circle, it increases the chances of a breakdown in communication. Professionals constantly have to interpret the desires of their clients, but sometimes the expectations get lost in translation.
4. Ongoing Costs: If the original website project evolves into a maintenance and update plan, there will be ongoing, regular costs that would not exist in a DIY implementation.

Conclusion

DIY is a valuable addition to the web services family of options, but it does have its limitations. Business owners who choose to build their websites themselves are often disappointed in the overall results or the necessary time investment. Many end up passing the project off to a professional because of these (and other) frustrations.

You can view the PDF version of this article here.

This article comes from Linktogether, www.linktogether.com.

Sale Horse Title

If you are posting your horse for sale on classified ad websites you will want to make sure that your title is very captivating. With the amount of horse being offered online in these horse classified ads websites, your horse can easily get overlooked if you give them no reason to look at your horse. Most of the websites list the horses for sale with a thumbnail and a title that links to the information about the horse. With a poorly written title, your horse will get passed by everytime. Take a look at this title for a horse for sale:

Howdy ! I’M “BUCK OWENS” Beutiful Buckskin !!

First off, I do not know what Beutiful means? You have to watch your spelling in your title. Second, this does not captivate me to look any further into buying your horse. I am sure I could have waited till I was in the specific page to find out the name of the horse. I also am not sure I needed the horse telling me hello. Now, here is what I consider to be a quality title for a horse for sale:

Beautiful Buckskin Ready For Good Home

To me, this is telling me a little about the horse I will be looking at. It is telling me that it is a buckskin, must be ready for something and is being sold to a good home. This helps to summarize the horse and weed out viewers that do not have any interest in looking at this horse. Obviously an olympic type trainer is not looking for a horse that is ready for a good home. But we do know that a family is looking. So we want to try to get families that are looking for a ready made home horse to purchase.

Pictures

Giving a potential horse buyer a good visual of your horse is so important. Use of bad quality taken pictures will hinder any chance you have a selling a horse online. If your photo is not clear and does not show the full quality of your horse, take a new photo. Taking a photo of your horse with your cell phone just shows how much you really want to sell your horse.

Try to keep the area where you are taking the photo as clean as possible. Do not take the photo with a barn halter on. That does no justice to your horse. Taking the photo with other horses around does not do any good. This only takes the eye away from your horse. This also can be in the way of showing your horse to the viewer.

Give your horse and bath and show that you are really trying to sell your horse. If you do not put the time into bathing your horse, brushing your horse, and more, you are not giving yourself any better of a chance in the sales process.

Horse Pedigree

Most all of your classified ad websites offer you the chance to add a pedigree. Take the time to fill this in as much as possible. Not doing this only puts you on the phone longer with someone requesting more information. Worse then that, it ruins a potential lead when they find out that the pedigree is not what they are looking for. If you, or your web designer, add a pedigree to your website, add as much information as you can for each of the horses listed in the pedigree.

Disciplines

Any part of your presentation should be very open and honest, especially with the disciplines. Seeing a list of disciplines for a horse like the following does not help me out much:

• Western Pleasure
• Trail Horse
• Three-Gaited
• Show
• Park
• Parade
• Great For Kids

• Field Trial
• Eventing
• English Pleasure
• Endurance Riding
• Competitive Trail
• Cattle Work

If I was to see a horse listed with these disciplines and read that the horse could do all of these at a higher end level, I would be expecting a major price tag on this horse. Do not confuse the potential horse buyer with a listing of disciplines that most horse can not accomplish. I am not saying that a horse is not capable of doing all of this, I am saying that if a horse does all of this, that horse will not be on the internet being sold. On top of that, the horse will be on the internet being sold for $6500, which leads to the next section.

Description

Most of us love a good fictional story, but not when it comes to buying a horse. Using a description that goes beyond the scope of what the horse really is can damage any thoughts you have of selling your horse on the internet. The description is a great place to give background information about the horse that will save you time from having to answer when the person contacts you in person. Listing a history of the horse, show records, medical records training records, etc. can really be helpful in getting someone to have all of the facts about the horse. Listing a description that was used for the title and disciplines above, here is what it read:

HAVE TEAMED-UP TOGETHER TO OFFER THIS GREAT HORSE TO ALL OF OUR DISCRETE AND MOST PARTICULAR CUSTOMERS, HE’S A KEEPER IN EVERYWAY, AND IS AS GOOD AS THEY COME *

***** 30 DAY MONEY BACK GAURANTEE !!! *****

*** CHECK OUT THIS GUY HE’S “FANTASTIC”***

SUPER NICE 4 YEAR OLD GELDING, THAT IS BROKE AND TRAINED BY THE BEST. HE DOES “EVERYTHING” LIKE ONE IS SUPPOSSED TO DO AND MORE! HE IS STUNNING TO LOOK AT, AND TO RIDE. HE BEHAVES LIKE YOU WANT ONE TO, AND HE IS AN EXPERT IN THE CROSS TIES. LOADS AND TRAILERS LIKE AN OLD PRO, AND BESIDES ALL THIS, HE IS AS LOVING AND FRIENDLY AS YOU COULD ASK FOR.

*** WE ARE “PROUD” TO OFFER HIM FOR SALE  WITH A 30 DAY MONEY BACK GAURENTEE, SELLER WILL FURNISH COGGINS AND HEALTH PAPERS, BUYER IS TO FURNISH TRANSPORTATION, THERE IS A 10 PERCENT RESTOCKING FEE IF HORSE IS RETURNED. AS ALWAYS “HAPPY TRAILS”

Lets look at how this does not make much sense.

First, this is being offered to popular customers.

Are they saying that anyone who goes to a website offering horses for sale is there customers?

Second, a 30 day money back guarantee and a re-stocking fee.

When you buy this horse make sure you also buy a computer that you can also re-stock. I am not for sure if re-stocking is something that is done with horses. That is as far as I will go with this statement.

Third, read this description and tell me if this type of horse is sold on the internet? Answer, NO. This type of horse is sold before there is even a chance to consider putting it on the internet.

Enough of that description. When putting together a description, be honest stating the good and the bad. Use this as a place to tell a history of the horse. Stay far away from a fiction story like this or you will be throw into a class that other frauds are in that try to take your money with online scams.

Price

Having a realistic price tag can only be accomplish by the quality of the horse and the presentation used. I have seen plenty of horse sold for price tags way beyond what the market calls for, but because the way the horse was presented, the sale was made possible. Staying with the example title, description, and disciplines used above,  here is the price tag: $6750.00. After reading the description and seeing what disciplines the horse does, I would be going along the lines of $50,000 and above. Then I get let down with a price tag of $6750. I am not telling you to raise the roof on your horse price, I am telling you to keep it in line with the way you present your horse. When I read this description and saw the rest of the information I was thinking major price tag. Then I see that price. My first thought was that the person is lying to me or that it is a scam. Stay away from this or the rest of the potential buyers will be thinking along the lines I was.

Summary

The presentation of your horse on the internet is very important in how far the potential buyer goes into signing a check. One thing you can be guaranteed: They won’t do it from seeing a horse online alone. The internet is a new avenue for researching horses for sale. All it is, and should be used for, is a means of getting a potential buyer to contact you and request more information. The presentation and how you tell the story of the horse will determine if that request is ever made.

There are other factors in presenting a sales horse online, both visually and psychology, that is not talked about here. Take what I have offered here and use it, blend it, mash it, throw it away, however you see fit. Just keep in mind that the quality of your horse alone will not sell your horse. Just because you have a great horse and you put it online does not mean your horse will be wanted by everyone, if anyone. Present the horse the best you can, with the greatest of presentations, and you will increase your chances of someone becoming interested in your horse.

Mash it over.

God Bless,
Rob

The Stallion Web Page

This is what is seen on the web page when someone looks at the stallion information. Here they can get all the details about the stallion from a full description to a send to friend feature. Different content is put in different tabs so the content does not force the visitor to scroll down the page. Now lets say someone wants to print this information to keep the stallion in mind for breeding their mare to. If they went to print this page as is it would be broken apart and not very pleasant of a print out because the web page is structured differently then a print page. So we created content that is not seen on screen that can be seen when someone goes to print.

The Stallion Print Brochure

If you went to File >> Print Preview, you would see what you see above. This is much cleaner and easier to print and has been formatted for printing purposes. This allows visitors to easily print information that they can keep long after they have left your website. Again, if you have any business you do in the horse world, what better way would there be to get a brochure in the hands of your visitor. So how do you do this? Below is the explanation with code you can copy into your webpage if you manage your own site.

How To Set Up Horse Brochure

In the header of your web page, or in your CSS file, add the following code. You can copy and paste the code right into your page:

@media print {
 
.unprintable {
display: none;
}
.printable {
display: block;
}
 
}
@media screen{
.printable {
display: none;
}
}

The code above tells what should be displayed in the printable page and what should be displayed in the web page. Then it says what should not be shown in the printable page.

After this you will add the following to the body of your web page code:

<div class="unprintable">
<!--This is where all of your web page code is inserted-->
</div>
<div class="printable">
<!--This is where all of your printable brochure goes-->
</div>

How you lay out your web page, or how it already is laid out, is up to you or your webmaster. The same goes for the printable brochure. But adding the CSS code and the classes before and after your code will allow you to seperate what someone sees on screen and in print. This method will help you in creating a free brochure.

I hope this is helpful in your horse marketing needs. Anyway we can promote the horse is of benefit, and my hopes are this benefits you.

Have a great day.

God Bless,
Rob

Video is not doubt the best way to present your horse to possible buyers. But what if they can’t see the video? What if the video is choppy? What is the video cuts in and out? These are factors we need to keep in mind when making video for the web. Here are some tips to keep in mind when saving your video for the web for other horse enthusiast to see:

1. Take all of the fancy graphical transitions of the video out. The reason for the video is to present the horse to prospective buyers. Keep it to a minimum of what is needed. When someone is buying a horse what do they look for? The look at the horse from the front, each side, and the rear. Take video of these angles for the person to see the horse just as they would in person. Let the person see the hooves, the front legs, the back legs and the body as a whole from all four sides.
2. Show the horse moving. Whether it is in hand or on a lunge line, either of those is fine. I am not for sure if the horse doing liberty is the way to do it, especially in a field. Most fields have distractions, trees, tall grass, dirt, holes, etc.. that can take away from a person watching the horse move. Keep the horse in an area where the view of the horse moving is the only thing being watched.
3. If the horse is broke to ride show the horse under saddle doing all the gates. Stay away from temptation of showing off the horse, keep it to a minimum and show what is needed.
4. If you are promoting the horse as a family safe horse, show the horse doing activities that a family would do with the horse.

For the sake of knowing that the video can be seen by all possible buyers, make different sizes of video. You can make one of the videos 3mb in size, another 6mb in size, and another 10+mb in size. Then using flash technology you can let the flash program detect the connection speed and show the correct video. You can contact me if you would like to know more about this flash technology or you can google for flash video software.

Speaking of flash, this is a great tool in presenting your video on your website. If you do not have a website you can take advantage of youTube and myspace along with other video sharing services. If you do have a website, using flash allows you to embed the video right into your website so visitors can watch your sales horse without having to download the movie. You can contact me for more information about this feature if you desire to have flash added to your site to present your sale horse videos.

In the end, it is all about selling the horse. There are many skeptics still out there when it comes to buying horses online. Do not try to make the internet the end all to selling your horse. Allow it to be another avenue of marketing. Make sure there is constant information in front of all visitors on how to contact you in regards to buying the horse. The internet has come along way and is becoming a mainsteam marketing tool. But you must make sure that you keep all visitors in mind with your video and that you know your audience. At this time the average shows that the horse industry is still behind when it comes to the internet connection of choice.

If you need any help with marketing your horse on the internet please feel free to contact me for more information, some even free.

Hope this is of some help in the marketing of your horses on the internet.

Rob