Case Study: Rose Hill Veterinary

Rose Hill Veterinary
www.rosehillvet.com

Services:
Website Hosting, Web Re-Design, Maintenance

Background:
Rose Hill Veterinary Practice was founded in 1998 with the goal of providing full-service care to all animals in a previously underserved portion of the Virginia Piedmont. With headquarters in Rappahannock County, the practice has grown to include two full-service facilities.

Requirements:
Rose Hill was in a need of a overhaul of their current website in 2008. With the growing number of client they have and the list of potential clients on the rise, the need for a website that would keep clients informed and potential clients aware of their services was required. The important factor that they relayed was that they wanted the ability to handle all content and images, inside of the template, on their own. This would allow them to relay any information they needed to at their convenience. At the same time, Rose Hill wanted to have ways for clients and visitors to find information that otherwise would require them to find on by calling the offices.

Solutions:
We worked side by side with Rose Hill to create a Content Management System that would allow all information on the site to be handled by the staff at Rose Hill. They have the ability to manage all content, images, and photographs. They have access to a browser based administration panel that they use to make all updates to the website.

We also put an e-mail address with each of their staff members along with a contact form for visitors to the site to fill out if they had general requests. To make sure all visitors to the site could be helped in emergency situations, we developed a Google map that showed where all of the emergency clinics could be located with directions and contact information.

Inside of the Content Management System is a photo gallery that is full administered by Rose Hill. This has been used very well by the clinic.

Results:
The clinic has done a wonderful job of maintaining their site with the backend management system. It has proven helpful in handling many requests for information that, if not on the website, they would have to handle by phone or in person. Along with that, the site has helped the clinic to handle many of their clients needs after hours when the staff in not available at the offices.

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