Case Study: Region 15 Arabian Horses

Region 15 Arabian Horses
www.region15.com

Background:
Region 15 is one of 18 regions in the United States and Canada for the Arabian Horse Association. The region represents the Arabian horse clubs in Pennsylvania, New Jersey, Deleware, Virginia, Maryland, and Washington D.C. The member count for the region is over 2300 members.

Requirements:
The initial goal of the website was to redesign the site to allow visitors to the site to get a background on the region and the clubs in the region. Once the redesign was under way there was a desire to create a community site that would allow members to interact and stay informed on the happenings in the region. This task was important as there are members in different states who needed to stay informed on the same information but had no way of doing so.

Solutions:
A database driven websites was created that used community driven components to satisfy the needs of the director, delegates, club presidents and members. The first component installed was a regional forum that allowed members to interact among themselves and post information for other members. The second component was installing directories that allowed members to add farms, trainers and stallion into. This was to be used as a free way for members of the region to gain exposure at no cost. The third component was to create a newsletter program that would allow members and others to sign up for that would allow them to receive monthly news from the region in their e-mail box. This has been used for members to receive the regions directors message, monthly events and deadlines, and other information that was important for that month.

Result:
The region has used the website to increase the interaction in a region that spans multiple states. This has helped to keep members on top of news and other information that they otherwise would not been aware of. It also has helped to put information into the hands of potential members at a reasonable cost to the region. With the use of dynamic creation of PDF’s, the region has been able to put the proper information into the hands of people that have an interest in it.

It has been a valuable tool for the clubs of the region as a way to promote each club and give information out to the visitors of the website.

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